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How to Sell a Business: The Complete Owner's Guide

A practical, buyer-minded playbook to maximise value, reduce risk, and close with confidence.

Core Idea

Buyers don't pay for ambition. They pay for verifiable, sustainable earnings and bounded risk. Your job is to replace reassurance with proof.

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How to Sell a Business

The Complete Owner's Guide

What's Inside

22 pages of actionable frameworks, checklists, and templates used by successful sellers.

Part I

The Exit Mindset

How buyers see your business and why deals die slowly.

Part II

Financial Proof

QoE reports, SDE calculations, and add-back defence.

Part III

The Data Room

Structure your data room to build buyer confidence.

Part IV

Deal Structure + Risk

Working capital, holdbacks, earnouts, and deal killers.

Part V

Running the Process

From teaser to close — managing buyers and brokers.

Templates

Ready-to-Use Tools

48-Hour Evidence Test, Q&A Log, Data Room Structure.

Who's This For

6–18 Month Horizon

Owners planning an exit and want to understand what "sellable" really means.

SMB Founders

Service businesses, agencies, SaaS, e-commerce, and "boring but profitable" businesses.

Process-Driven

Founders who want a repeatable process, not a one-time panic scramble.

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